About us:
Adrian John Williams of Ross-on-Wye formed DM Ltd in 2004. Our customer recruitment activities of online and telephone surveys have been enhanced through the acquisition of complementary businesses and the group is now a multi-channel business and is established as the UK’s largest owner of consumer lifestyle data.
Data Locator Group Ltd and PDV Ltd:
They were acquired by Adrian Williams of Ross-on-Wye in 2008 and 2009 respectively when they became part of the DM group. DLG and PDV are Consumer Data Marketing specialists and the UK’s largest providers of consumer lifestyle data, who strive to help our clients achieve optimum results from their data-driven marketing through our industry-leading data products and professional services.
PDV 25 Years
2025 marks 25 years since PDV began and over 16 years as part of the DM Ltd Group. From start-ups to leading blue-chip names, we’ve helped brands grow by turning powerful consumer data into high-performing marketing campaigns.
But PDV’s story is more than just numbers! It’s about people, partnerships, a relentless drive to innovate, plus a whole bunch of amazing clients.
We’ve navigated regulation, embraced AI, and bounced back from literal fires – all while keeping our clients’ campaigns running and helping them acquire new customers year after year.
A huge thank you from PDV, DM Ltd and Adrian John Williams to everyone who has been part of our journey so far.
⇒Watch our team tell the story of PDV – where we’ve been, what we’ve learned, and what the next 25 years of data-driven marketing will look like.
Everyone – The Smart Consumer Data Platform:
Introducing everyone – The Smart Consumer Data Platform from PDV Ltd.
We’ve built a full 360° view of UK households and consumers, powered by first-party data and machine learning.
What it delivers:
- A vast, high-quality “Data Universe” for market reach.
- Fully opt-in, permission-based channels so you engage legally and effectively.
- Deep consumer insights—lifestyle, purchase behaviour, wealth, interests, health, attitudes.
- Advanced modelling and precise targeting—geographic, behavioural, transactional.
- Channel optimisation across digital, social, TV, direct mail, tele-marketing and email.
Everyone can help you acquire better customers.
https://www.pdv.agency/consumer-data-platform/
Accolade Publishing Ltd:
Accolade became part of the group in September 2015. It operates the largest online comping sites including www.theprizefinder.com and www.compersnews.com
Transactis 2017 Ltd:
Adrian Williams acquired the business and assets of the Transactis datapool in July 2017. Transactis is a huge datapool including the transactional data of some of the largest Mail Order businesses in the UK. Transactis 2017 Ltd is a fully owned subsidiary of Database Holdings Ltd.
MyOffers 2019 Ltd:
MyOffers 2019 Ltd, an online permission marketing company connecting UK consumers with Special Offers, was acquired in October 2019.